NAB is only 5 months away -- will you be ready?

Have you ever had one of those days when you do something so stupid you just want to crawl under a rock? No? Then I think perhaps you are lying. I'll come clean about something stupid I did this week.

While sending quite a few Broadcast Equipment Manufacturers an introductory email about TechniQuest Associates, I thought of a potentially eye-catching, interesting-enough-to-actually-read-the-email subject line would be "NAB is only 5 months away -- will you be ready?"

All proud of myself for this subject line, I continued to pump out emails, thinking to myself "THIS will get response" . . . and then some little voice deep inside my head said "maybe you should double check that number...." so I did. I counted again and sure enough....there are 6 months until NAB, not 5. I felt like such a dunce. I thought how stupid I'd feel if someone emailed back informing me of my error. But then I thought that if someone emailed back, then at least I'd have a conversation starter!

From that point I used the correct subject line.....and I'm happy to say we did get quite a few replies from companies wanting to talk to us about our electronic product design services, and nobody mentioned my mistake. They are probably just being nice. I start counting classes on Monday.